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Dear Subscribers,
Greetings. Back from another great workshop in Texas. More on that
later.
My website designer/provider, FASO, did a cool interview with me
recently:
Fine Art Views Artist Spotlight: David Cheifetz
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A Special Offer
Speaking of FASO... I know that many of you are fellow artists, both
established and emerging. This part is for you. This whole newsletter
thing has been a boon for me. I've said before that it allows me to
step back and take a look at the work I've done since the previous
issue. To take stock of my own process and to see what is and isn't
working. The newsletter has also become the single most powerful way to
market myself (besides painting, that is).
So here's a little story. Gather 'round. I started my website with FASO
in 2008. It was period of searching and brainstorming, trying to figure
out how to make a career of this painting thing. In 2009 the CEO of
FASO, Clint Watson, wrote an article on the effectiveness of sending
out regular newsletters to grow art sales. That was all I needed to
hear. The newsletter started with 6 subscribers and is now at 1,600.
Just a slow and steady growth of enthusiastic self-selecting followers.
The results have been increased sales, new friends, and lots of
students.
I've asked the folks over at FASO to explain why newsletters work so
well and to provide some tips below on how to get started with your own
newsletter. FASO has a ton of built in features that make creating and
sending newsletters really easy (plus you get a lot of other built in
features like a website and a blog). Seriously, it is awesome. If
you're interested in trying FASO out, Clint and his team have
graciously agreed to provide my readers with a special offer. You can
TRY FASO FREE FOR 120 DAYS
with no
obligation. That's a pretty sweet deal. If you do try it out, let me
know what you think.
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How to Build Your Base of Collectors Through Newsletters
By Dave Geada, Master of Marketing and Strategy at FASO
Everybody loves to get email from people they know and like. Even in
today's busy world of social media, people still love to get email.
Don't believe me? Then ask yourself this question. How many times have
you checked your email today? And how many times have you checked
Facebook? I bet you checked your email more often. You don't have to
take my word for it. Salesforce.com, a market leading software company
that helps people market and sell everything under the sun, recently
published a list of mind-blowing statistics about email marketing. Two
of these really got my attention. The first showed that 77% of
consumers prefer to receive marketing communications through email as
long as the sender has their permission first. The second showed that
44% of email recipients made at least one purchase last year based on a
promotional email. Email marketing through a newsletter can help you
sell your art too.
Are you convinced yet? If so, you're probably wondering how to get
started with an email newsletter. Here's a list of steps that will you
get off on the right foot.
Make it easy for collectors to sign up for your newsletter.
Add links to your newsletter signup form on your website. Add a link at
the bottom of your email signature. Add a link on your business card.
Prominently display it on a sign at your next showing.
Keep your signup form simple.
Just ask for an email address, a first name and a last name. (and make
the first name and last name optional).
Verify email addresses before you send anything.
Send subscribers an email asking them to confirm that they really want
to receive your newsletter.
Get into a routine of sending out email newsletters.
Decide how often you want to send out your newsletters and stick to
that schedule.
Tell your story.
Collectors want to know more about you and your art. So make sure you
tell them that story.
Interact with your readers.
Every now and then, ask your readers a question or ask them to take
some small action like voting on their favorite art work.
Find the right email newsletter tool.
Finding the right tool will mean you'll spend more time painting and
less time working on your newsletter.
If you're interested in the details behind why these steps are so
important, you can check out an article that I wrote in our
FineArtViews newsletter
. And if you're ready to jump
in and put these steps into practice, don't forget our special offer to
readers of David's newsletter. You can TRY FASO FREE FOR 120 DAYS
. Along with
ArtfulMail, an awesome tool designed especially for visual artists to
help you get your email newsletters out the door, you'll get a website,
a blog and access to BoldBrush, a social network just for artists and
art lovers.
-Dave Geada
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Lindale Texas Workshop
This was my second time teaching in Lindale, Texas at Maureen Killaby's
kick-ass studio, and it went well. A full house and lots of enthusiasm.
My workshops are focused on max work time for students, so that I can
help each individual with their own compositions and give lots of
practical advice, but over the course of 4 days there is still enough
time for two full demos. Here is the setup for the first demo:
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This demo was primarily knife.
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A middle stage:
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And the finished demonstration painting, "The Orange Knot" (9x12, sold
by draw):
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like, tweet, pin, and view large image here
And here is my setup for the second demo:
(The following progress pictures are courtesy of artist Diane Frossard
)
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This demonstration was mostly brush with the exception of foil
refinement in the foreground with the knife.
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And the finished demonstration painting, "Surfacing" (9x12, sold by
draw):
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like, tweet, pin, and view large image here
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IN TWO WEEKS.
9 paintings will be unveiled.
May 17th
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Weekend workshop in the PNW approaches! 2 spots left.
Register for May 23-24 workshop
Description and Supply List
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SCHULER WORKSHOP
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Now that is what a proper art school looks like. Just wait til you see
the basement. I'm pretty sure it's haunted, but that's where all the
best props are. Join me at the Schuler School of Fine Arts
in Baltimore, MD.
May 29-31 (3-day)
Still Life Composition & Painting Workshop
$450
To register: (410) 685-3568 schulerschool@gmail.com
Description and Supply List
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JUST SOLD:
Queens
"Queens" sold from Gallery 1261
The Orange Knot (demonstration)
The Orange Knot (demonstration)
Surfacing (demonstration)
Surfacing (demonstration)
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Thanks for reading. See you in two weeks.
-David
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